Lantern - Formally Bright by Text

United Way of Wisconsin and UW Valleys are proud to be a partner for Lantern, a text subscription services that provides resources to parents, from pregnancy through age eight.

How it Works

Lantern (formerly Bright by Text) is a nationwide text messaging service that helps parents and caregivers of children prenatal to age eight make the most of everyday interactions. Through free tips, information, games, and resources, Lantern is proven to build nurturing caregiver-child relationships, strengthen families, promote healthy child development, and improve school readiness. Lantern uses a whole family approach with their messaging. After signing up to receive text messages through Lantern, you will receive text messages on a variety of topics, including pregnancy, milestones, learning, health, safety, wellness, and more. Additionally, you will receive local text messages from community partners about local resources and events that pertain to your child's age group.

Mission

Lantern's mission is to to light the way for families, ensuring that parents and caregivers have access to the trusted resources they need to nurture their child’s development. They achieve this by equipping families with tools and information to promote their child's healthy development through the most pivotal stages of growth during the earliest years of life. They partner with pediatricians, researchers and expert early childhood organizations to develop evidence-based content that is accessible for any family. 

Lantern is a nationwide text messaging service that helps parents and caregivers of children prenatal to age eight make the most of everyday interactions. Through free tips, information, games, and resources, Lantern is proven to build nurturing caregiver-child relationships, strengthen families, promote healthy child development, and improve school readiness.

Their messages help parents feel more confident and connected–to both their child and their community. Everyday, parents can find comfort, inspiration and support from the Lantern program.

Sign up is available online or by texting BADGER to 274448. For more information, visit the Lantern website.